The fractal company is a form of organization for companies. The primary claim of the concept is, that a company with a fractal structure will be able to restructure itself automatically to meet the rapidly changing demands of todays business world.

The term fractal is not used in the geometrical sense but with a different definition in the context of self-similarity in organizational entities.

This paper firsts describes the idea of the fractal company, then discusses in more detail some issues which are of special interest to computer science, and finally tries to point out some possible problem areas of the concept.